Are you communicating the intended message to your online visitors? The message can be more than just written words, the mood that it creates can be determined by the colors used in the website. Many people pick colors for their websites or logs based on colors that THEY like. Picking the WRONG colors can have unintended consequences on the actual message [...]
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- Facebook IPO By the Numbers May 18, 2012Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech company is happening today. What can we expect? […]
- Using Semantics for Keyword Research May 15, 2012Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we've seen vast improvement in Google's ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website […]
- Yahoo CEO Scott Thompson Resigns May 14, 2012Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company's global media head, as interim CEO. […]
- Bing Launches Social Sidebar May 11, 2012When Microsoft cleaned up Bing's results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar. […]
- Write Content For the Four Buying Personalities May 9, 2012In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying p […]