Search-engine optimation and marketing tips.

  • Measuring ROI of Social Media Campaigns

    ROI from Social CampaignsThere seems to be quite a bit of confusion regarding how to Measure a Social Media Marketing Campaign.  Your boss may even have asked you what the ROI was for the money spent.  Unlike Google Adwords which are targeted to potential customers when they are ready to buy a product like you have to offer, Social Media Campaigns cannot be evaluated directly by immediate sells or leads.  However, that does not mean that they fail to be a factor in gaining new clients and ultimately growing your business.

    In fact, social media has become a critical factor that Google uses to rank your website for Quality Score and User Experience which both affect your search results.  Starting back in 2012 with the Penguin Algorithm updates, inbound links took less of a role in search ranking and was replaced by social media footprint.  That really aligns with the intent of social media which is interacting with your audience by giving them useful information regarding their businesses.  This information serves to promote the reputation of your company at the same time.

    Better metrics for a Social Media Campaign might be Engagement, Number of Shares and Increased Followers of your Facebook Business Page.  In today’s fast-paced instant messaging life, a potential client’s time is the best gift of all.  So if you continuously provide content of value to a business owner and they begin to follow what you are saying, the conversation eventually pulls them into your leads funnel when they or someone they know have a need for one of the services you provide.  That is truly how social media can work for your business to eventually drive traffic to your websites and increase your bottom-line!

  • Google’s Quality Score

    Quality ScoreI had a client this week wanting assistance with a Google AdWords account.  They had implemented a variable ad with different titles and keywords pertinent to their campaign.  The ads were running continuously and charging for impressions.  Analysing the Quality Score for each Variable, showed that only one variation had a score over 7.  This means the ad was running continuously even during the night at a higher than normal price due to the lower quality scores.

    The solution we proposed was to develop separate landing pages for each keywords being targeted to more closely tie the Landing Page to the Ad.  Additionally, the advertised times were narrowed to specific daytime slots that had shown interaction with an increased daily bid.  The result was a vastly improved campaign performing as intended to get more tickets sold for the event.

    Remember, when running an Ad Words Campaign, it’s easy to get tunnel vision and forget about the important stuff that matters to Google!  Check your Quality Scores on all your Campaigns to maximize dollars and improve your results!

  • Free Preliminary SEO Analysis

    SEO Process

    If you’re like most people, you probably don’t have a clue how well your website is performing when potential customers search for your services.  In fact, the whole concept of website optimization is somewhat of a mystery.  To find out for sure how your site is performing and what you need to do about it, sign up for our new SEO Analysis!

    This service is absolutely FREE to you, so why wonder, Know!  To sign-up, click on the button below!

    Sign UP Today!
  • Using Social Flow to Measure Engagement

    The diagram above illustrates one of the nice ways Google Analytics can be used to view the Value of traffic from a Social Media Campaign.  This graphic shows the different Social Sources and the behavior of users when they visit your website.  Each section shows the path a user took through your website when they left and how many pages they visited and in what order they visited them.  This information can be used in a number of ways to improve your potential client’s user experience with your brand.

    First of all, the traffic comparison of your different social media accounts will show you Which Platforms are feeding you the Most Traffic.  This is useful for adjusting your campaigns to the areas where you have the largest audience.  Secondly, it shows where the user exited your website.  If several people exit on the same page, then you may need to look at rebuilding that page or doing an A/B comparison of a different version of that page to see if users stay on longer.

    Additionally, the page path can tell you something about your user’s objective for coming to your website.  Which information is most valuable to them will probably be viewed First or Second in the flow.  The number of pages visited tells you something about customer engagement.  The more pages, the more engaged the user is with your brand.  A large number of exists after the first page tells you something about the Landing Page not matching the Advertisement.  In this case, you should experiment with new Landing Pages to find one that will perform better.

    Your Landing Page can also be the Conversion Page.  If the objective of the Ad is to get the user to Make a Purchase or Ask for a Quote the instructions should be clear and easy!  It’s also very important to search engines especially Google, that the Landing Page match the Advertisement.  In fact, Google may refuse to post your ad if the Landing Page is drastically different than the Advertisement!

    For More Online Marketing Tips, subscribe to our Newsletter or Blog Feed Below!

    Our Newsletter Sign-up Form

    • Search-Optimization Tips

      SEO ProcessOrganic optimization of your website or SEO, is an iterative process. Businesses need to have a process in place for continuously monitoring the results and adjusting their strategies. Search engines alter their algorithms on an ongoing basis. We can’t always know the exact combinations being used, but some things we definitely know.

      • They are interested in good relevant content for their users.
      • They want to make it easy for users to locate the information they are seeking.
      • They also want to make money!

      Those few clues provide a wealth of information regarding the processes we use in helping our clients dominate their search categories. Long-tailed key phrases are used to direct traffic that is specific to the client’s business. This makes for more qualified leads coming from the web for their services. We also help our clients to locate worthwhile bulletin boards or websites that can provide relevant inbound links to their website. These are just two of the techniques used in addition to on-page optimization that are provided.

      We need a 6 month commitment from our clients as the process takes about that length of time to start seeing results. A successful optimization strategy does not stop there. The process needs to continue in order to sustain ranking. I tell clients to think of it as a marathon, not a sprint and to develop an ongoing process of evaluating and adjusting their strategies.
      For more information on optimizing your business website, call us or drop us a line!

    • Local Search Tips in a Down Economy

      Internet CityThe recent surge in small business service companies due to the economic downturn has resulted in an abundance of web sites looking for search-engine optimization in their Website local service areas. This has given rise to many businesses looking to cash in on the demand. Some wholesale NBA jerseys of them are legitimate and others are not. In reality, there are several things that a small business can en doto organically increase their search-engine rankings. The majority of them are free or low-cost and easy to accomplish without technical assistance. This is the topic of today’s post.

      • The first local directory that you will want to submit your business to is и Google Maps. In order to submit wholesale NFL jerseys your company information here, you will first need to set up a free Google account. When the account is active, you can submit your company’s information to Google Maps. You can even add a discount coupon for potential customers.
      • The second most important location can be found on Yahoo’s Local directory. Like Google, you will first need to get a free Yahoo account before adding your business to their Local directory.
      • The third most important location for submitting your company’s information is on Microsoft’s Bing Live Maps. Like the previous two locations I have mentioned (you guessed it), you must get a free Bing account first before submitting your company to Live Maps.

      Three other free locations to submit your company are, and will try to get you to upgrade to their $50/month promotional package, but you are not obligated to do so. Special provides a place for coupon promotions and a free blog. will just get you some good local traffic. is also a good location, however with a base price of $20 plus a $200/month minimum charge for their pay-per-click’s, it is generally more expensive than wholesale NFL jerseys most small businesses can justify. I don’t recommend them for that reason.

      When submitting your company’s information to cheap nfl jerseys these local directories, you will need to keep a consistent look and format across all of them. Include your company’s name, address and contact information in as many free places as possible.

      Regarding your website, make sure to add your company information to at least the contact and about us pages. You will want to also provide format variations on your landing pages ie. California and CA. If your target market includes more than one city, put a link for each area at the bottom of your home page and have separate versions of the home page for each location.

      Every website has at least one page that has the highest traffic. This is usually the home page. Look at your Google Analytics reports to determine what page that happens to be, then put links to your local pages with anchor text from that page.

      Don’t forget to use targeted filenames for the pages and include those names in the title and H tags for their page. Vary the names slightly, for instance use “ Chicago,Il” for the H tag, “best real estate sales in the Chicago area” for the Title and “best-realtors-chicago.htm” for the name

      There are also several off-page SEO tactics that can help your local organic rankings. They include inbound links, anchor text and user testimonials. Sites that allow your customer’s to vote for the service they received from you by using stars is also felt to be of particular importance to search engines in ranking your site.

      Follow these suggestions to boost your rankings in local search areas and watch your rankings soar. Get busy wholesale NBA jerseys and market your website during the downturn to prepare your company for success during the recovery.

    • SEO – Nine Tips for Optimizing Your Website

      There has been much talk about search-engine optimization or getting found on the search engines under your niche market.  Additionally, small businesses are being launched at a phenomenal rates,  each with their own web presence.  In order for the small business with its limited advertising budget to be competitive, a critical need for website optimization exists.

      Following are some Key Tips for making your website more visible to your customer on the world-wide-web.

      Tip #1 – Add keywords & description ‘meta’ tags to all of your pages.

      The keywords you use should be chosen with your primary target customer in mind.  They should be specific, not general.  For instance, instead of ‘website design’, you might use ‘custom website designs for small Business’ or ‘unique website designs for DFW’.   Each page of your website should have a unique set of keywords and description ‘meta’ tags.

      Tip #2 – Give each page of your website a different title.

      The title of the page should accurately reflect the wholesale jerseys content of that page.  You can join more than two keywords together in a title by using a bracket between them.  For instance, ‘Custom Website Design | Internet Marketing’, is an example of using two keywords SQL together in a title.

      Tip #3 – Write the content as if you are talking naturally to a real person.

      Think about it, people want to read articles on the internet as if a real person cheap jerseys is talking to them.  Make the context natural, not canned.  Thoroughly explain the ideas behind your topic on each page without making the reader skip around unnecessarily.  Don’t use buzz words or language specific to an advanced reader in the field unless your target customer will be knowledgeable in that field.

      Tip #4 – After writing the content, go back and try to insert your keywords into the document.

      When the articles have been written, find places where you can naturally insert your keywords n the text.  This will have the effect of putting the keywords there for the search-engine spiders to wholesale jerseys count without making your text unnatural to your readers.  Try to find a minimum of 3 places where you can naturally enter the keyword.  Then read the document again to make sure that it will still sound natural to your customers.

      Tip #5 – Look for free listings that you can have in a directory of companies that offer your services.

      There are numerous free directory services out in cyberspace.  Of course they would like for you to upgrade to their paid listings.  In fact they will remind you of this frequently.  However, you still add to your rankings by being listed in the free portion of their directory.  Many of the National directories like Yahoo, CitySearch and Google also have free local directories you can sign up for.  They will give you local placement in the search engines when a search is done on your keyword in that local area.

      Tip #6 – Add ‘Google Analytics’ to your website so that you can measure your results.

      Google provides a free service on their website called Google Analytics.  This service is completely free for anyone to use.  All you have to do is go to and sign-up.  Then you copy the html to put into every page of your website.  Now Google will keep track of the traffic coming to your website and present it to you in a nice format.  You can tell who is looking at your website, where they are from, how long they were on your site, etc.

      This will help you in changing up your website for greater appeal to your customers.

      Tip #7 – Write articles and publish them in article marketing directories.

      Article marketing is an efficient way to not only build your credibility as an expert, but also increases your search-engine ranking.  Inbound one-way links are crucial to increasing your SEO ranking.   At the end of wholesale jerseys your article, you can provide a link back to your website in the signature area.  This technique gives you double the benefits for success in online search-engine placement.

      Tip #8 – Publicize your website using social media networks.

      Social media networks not only give you exposure to large numbers of people, they can also increase the search-engine ranking of your website.  While you don’t want to blatantly advertise your website by using social networks, there are still ways to promote it by demonstrating your knowledge of your particular niche.  If in you have a special promotion, you can always link back to the page of your website with the promotion information.

      Tip # 9 – Launch PPC (pay-per-click) campaigns to advertise to your target market.

      While a permanent pay-per-click campaign can be devastating on your financial bottom line, a temporary campaign cheap jerseys can be very useful in generating some organic search-engine traffic your way.  In other words, it’s a great way to get the word out about your business and maybe get a few people to bookmark your website.  During the campaign, it is important to measure and adjust the ads on a weekly basis.  You will also want to try Frauen out different ads to get an idea of the needs of your target market.  This technique can also be useful in analyzing your conversions and editing the content of your pages.

      Search-engine optimization is an ongoing task that all businesses must be engaged in.  The need is more critical than ever for small businesses to be vigilant in evaluating and adjusting their internet advertising campaign on an ongoing basis.  For more information regarding your online marketing presence, consider enrolling in one of our search-engine classes or having a low-cost evaluation of your website.

      Julie Hall –                                     Custom Websites to Go