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    • Case Study – William Webb Furniture

      William Webb Furniture is a long-standing virtual furniture broker in the DFW area.  Although he is well known in the two chambers in the area, his digital footprint was almost non-existent when we were hired to handle a small social media marketing campaign for him.

      Our Detailed Analysis on search and social media led us to a Facebook and Instagram campaign.  The client was instructed how to increase the exposure of our campaign by recruiting his fans to follow and share our efforts.  He was also encouraged to post and share message that resonated with him in order gain likeability among potential customers.

      Features:

      Social Media Marketing Plan

      Instagram, Blog & Facebook Posting

    • What are Micro-Moments?

      Today’s consumer has shifted their buying behavior drastically in the last five years.  The proliferation of Smart phones has caused buyers to depend on the information on their smart phone during the purchasing cycle.  We have been aware for quite some time that consumers are evaluating businesses on the internet before beginning any conversation with a sales person; however cell phones are now shifting a buyer’s online focus to the point of sale.

      The result of that behavior is leading to a new type of advertising on mobile phones involving small sound bites of information designed to sway buyers during their purchase.  This type of advertising has been termed ‘micro-moments’.  The focus is on the buyer’s current needs and wants in the moment, and seeks to provide information to the buyer that will persuade them to buy!

      It is no secret that buyers generally buy based on emotions rather than logic.  They want the item so they will rationalize the purchase as being required, highly valued and improving their situation.  Currently buyers will search on their mobile phones while in the store to gain additional information about the product.  The information found there can potentially sway them to purchase a higher priced item over one they would normally not buy!

      Online testimonials are another way of influencing a consumer during a purchase.   Social media is particularly influential here as buyers frequently ask their friend’s recommendations before making a purchase.  If their friends are buying this brand, it must be worth the extra cost!

      Today’s consumers also have a tendency to start a sale purchase on one device and continue it later on another one.  Consumers expect that experience to be seamless as well, in other words they expect to be able to accomplish a purchase on any device without difficulty.  Consumer expectations are driving marketing trends to cater to the user’ every whim.  The brands that ignore those trends will suffer in a loss of market share.  As more emerging trends in technology become available, brands must adapt their marketing processes to include new trends in order to beat out their competition.

    • Case Study- Soda Emporium

       

      Soda Emporium is a one-of-a-kind business that offers soda lovers a chance to buy hard to find sodas and beverages around the US and the world. This very unique company can help you reconnect with your favorite beverages from back in the day or explore new beverages to enjoy with friends.

      In order to showcase the best sodas they have to offer, Soda Emporium teamed up with the online marketing company Custom Websites to Go to build and maintain their Facebook page. Custom Websites to Go has taken Soda Emporium to the next level as they constantly post status updates about different drinks around the world, and share pictures that provide visitors with a vivid image of the drinks of their past as well as the drinks they can enjoy in the future. With Custom Websites to Go running their Facebook page, the number of likes have gone up to 497, and continue to grow every day.

      Features:

      • Custom Facebook Page
      • Social Media Marketing
      • Traffic Analysis

       

       

    • Case Study- JT Properties

      JT Properties of Argyle, Texas and surrounding areas is the one-stop source for real estate services in the Argyle, Bartonville and South Lake areas. In order to showcase the best offerings, JT Properties teamed up with the online marketing company Custom Websites to Go to build them a Facebook page.

      Custom Websites to Go posted updates to their Facebook daily, providing links to important articles that can benefit those wanting to buy a home. With the constant posting of valuable information, Custom Websites to Go has been able to greatly increase the number of likes on the JT Properties Facebook page.

      Features:

      • Custom Facebook Page
      • Social Media Marketing
      • Analytics Analysis

       

    • Case Study- MGS Roofing

      MGS Roofing is a full service roofing company dedicated to resolving roofing issues quickly, efficiently, and with the utmost attention to detail. Located in Duncanville, TX, MGS Roofing offers the best roof for your money as the staff is trained and committed to delivering superior service, protection and value.

      In order to showcase all their offerings, MGS Roofing teamed up with the online marketing company Custom Websites to Go to give their website a much-needed makeover. Custom Websites to Go was able to enhance the website by keeping it constantly updated with each service MGS Roofing offered. With easy access to quick links such as services, about and roofing terms, it is now extremely simple for visitors to locate all the information they need in a quick and efficient manner. Now, wherever you go on the website, you will be able to learn more about MGS Roofing with a simple click of the mouse.

      Features:

      • XHTML/CSS website
      • custom background image
      • slideshow image gallery
      • photography

       

    • Case Study- Doritart

      Doritart comes from the nationally known illustrator and animator Dorit Rabinovitch. After years of working for high profile, advertizing giants such as JCPenney, BBDO WW and Dieste, Dorit created a portrait icon called The Immortal by blending portraiture and caricature into a higher level of creativity. Since The Immortal has become such a hit, Doritart was in need of a high-tech website that showcased all of her artistic creations.

      The online marketing company Custom Websites to Go
      was able to take on the challenge of turning the Doritart website into a masterpiece of its own. Not only does the website showcase a portfolio with clear, crisp pictures of Dorit’s work, it also features past clients’ testimonials as well as an about and contact page. Custom Websites to Go has made it easy for potential clients to really get a vivid depiction and clear explanation of the different work Doritart has to offer.

      Features:

      • Branding
      • Template Customization
      • Image Editing
      • CMS Website

    • Case Study- Encore Memory Care Day Center

      Encore DaystayEncore Memory Care Day Center is a day care center where adults living with Alzheimer’s and Dementia can enjoy a full day of fun activities that are both physically and mentally stimulating. The mission of the center is to ensure a better quality of life for guests and their families by providing dependable and affordable care.

      Encore Daystay teamed up with the online marketing company Custom Websites to Go, to create an online website that could live up to this mission and show visitors just how special and beneficial the Encore Memory Care Day Center can be to those living with Alzheimer’s or Dementia.

      Custom Websites to Go was able to give Encore Daystay an online presence
      that really showcased all they do through the use of a nice range of pictures and well crafted explanations of the different services offered. Several tools such as a home page, about page, and contact page make accessing information extremely easy for all visitors wanting to learn more about this very special center that focuses on helping others.

      Features:

      • CMS website
      • custom color palette
      • custom header image editing
      • security package
      • spam package

       

    • Case Study- Fagan Tree Services

      Fagan Tree Services is dedicated to serving the needs of all things including trees. Whether it’s to maintain their health and improve their appearance, or to remove them from your backyard, Fagan Tree Service is dedicated to providing the best outdoor experience of keeping your trees looking their best.

      In order to showcase all their offerings, Fagan Tree Services teamed up with the online marketing company Custom Websites to Go to give their website a much-needed makeover. Custom Websites to Go was able to give Fagan Tree Services an online presence that showcased each service they offered.

      With easy access to quick links such as services, FAQ’s and past clients, it is now extremely easy for visitors to locate all the information they need in a quick and efficient manner. Showcasing before and after pictures on the services page, allows visitors to see just how good Fagan Tree Services is at maintaining and removing trees.

      Features:

      • xhtml/css
      • website
      • custom css enhancements
    • Case Study – Canada Scrollsaw Art

      Canada Scrollsaw ArtCanada Scroll Saw Art, a small business that specializes in creating different designs that display artistic craftsmanship was founded in 2006, and has since made bottle holders, glass holders, trivets and crosses into beautifully-crafted wooded masterpieces. In order to display the designs in the best light possible and create an online presence, Canada Scroll Saw Art teamed up with the online marketing company Custom Websites to Go, to re-vamp and restore their website.

      Custom Websites to Go was able to give Canada Scroll Saw Art an online home that showcased the wooded artwork and enticed potential customers with a state of the art website that was as well crafted as the featured products themselves. Several tools such as a homepage, quick links describing the different products offered, contact page and an about page all work to engage visitors and make locating information a quick and simple task.

      Features:
      • xhtml/css website
      • photography
      • image editing
      • staging
      • slideshow image gallery